If you are planning to recruit international students from the Middle East and North Africa, you will need to create highly targeted marketing strategies and come up with creative approaches to grab attention. Marketing for educational institutions is a lot different than marketing for consumer products and services – you need to offer something unique that attracts students from different parts of the world without being too salesy.
With over 38 million website views each month, and most of them belonging to Middle Eastern and North African origins, Al-Jazeera website is the best place to start off your recruiting campaign. Here are a few additional tips that can help:
Also called a ‘micro-site’, this webpage should only cater to international students, providing them with all the necessary information they need. This webpage will also play a key role in helping you promote when using banner ads on Al-Jazeera as visitors will know exactly where to go to learn more.
Another important tip to make sure that you get the most exposure for your educational institutions is to offer information in multiple languages. Especially when targeting the Middle Eastern region, it would be a good idea to have an information webpage in Arabic so that students gain interest in your courses. From a marketer’s perspective, this will also allow international students to feel more relatable towards your institution.
When recruiting international students the best way to approach them is through digital marketing strategies. This is the reason why U.S., UK, Canadian and Australian universities invest so aggressively in Al-Jazeera banners and video ads. Factors like a clearly segmented audience, wide reach and credibility of the satellite television network play a key role in adding trust points to your digital ads.
Similarly, design social media campaigns with attractive offerings like scholarships and employment opportunities to keep students interested.
A large number of students applying to your university may be travelling to your country for the first time. Region specific information like visa details, travel information, and the differences in culture will help them fully understand the procedure they need to undergo in order to make it to your university. In terms of marketing, this also adds another layer of credibility to your digital ads.
According to our research, while a large number of universities are able to gain the right amount of traffic by placing banners ads on Al-Jazeera, many of the prospects are lost in the complexity of the process.
Make sure you make the application process as easy and straightforward as possible. Leave aspects like accommodations and employment to be addressed on the phone, or later when the students arrive. Having a webpage that simplifies application will always work in your favor.
That’s why we are here. At MLC Digital Media, we have over 20 years of experience helping universities create marketing strategies that play a key role in boosting on-campus diversity. As the official digital sales representative of the Al-Jazeera network, we can help you recruit students from North Africa and Middle Eastern regions with creative strategies.
Get in touch with us to learn more how we can be your partner in educational marketing!